COMMUNICATION:
Media, Arts, & Society | September 3, 1987
BLAND
VS.
CREATIVE
TV
PROGRAMMING
FOR
CHILDREN
An
Unpublished Letter to
Calendar
Letters, in Los Angeles Times
The controversy surrounding the children's TV
consulting firm Q5, which "offers information about the stage
of development of an audience to help writers develop concepts,
characters, and dialogue that will be appealing to the
target", goes right to the heart of the old argument about the
role of art in society.
Q5, like any other statistical survey, has value
in showing us where we've been and where we are; but unbridled
creativity also has value, in showing us where we might go.
Conservative values -- such as Q5 -- are safe
but "blandizing", and more progressive values -- such as
unbridled creativity -- are rewarding but risky.
Art is a mirror, sometimes of the fun-house
variety. How do we look? How can we improve?
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